Meta & Google performance — detail, correction, coating
Synced
Scope: this tracker only answers "is marketing working, and why." Booking, scheduling and payments stay in Urable; the sales pipeline stays in GHL. Capacity planning and quote-to-close aren't tracked here on purpose — they belong to those systems, not this one.
to
Meta Google Rain day
Recap
Budget pacing
set targets under Targets
Per-service targets
CAC allowance is estimated per line, not blended
Trends
rain days are shaded
Attribution
where leads come from & where they convert
Seasonality
this period vs. your all-time weekly baseline
Campaign leaderboard
best and worst CPL this period
Offer × script performance
which pairing actually wins
Performance by tag
rolled up across every offer/script carrying that tag
Campaigns
A/B tests
Offer library
Script library
Script leaderboard
best hook wins, regardless of which offer or platform carried it
Just enough to compute real LTV — name, spend, and which campaign brought them in. Full contact records, invoicing, and scheduling stay in Urable and GHL.
Customer roster
Name
First seen
Acquired via
Visits
Lifetime spend
Last visit
No customers yet
Log a transaction to start building real, campaign-attributed lifetime value.
Date
Platform
Campaign
Spend
Leads
CPL
Booked
Conv
CAC
Revenue
ROAS
Cancels
No entries yet
Log a day to start building real data.
Marketing Tracker v3 — campaigns, creative attribution, service-line economics, lead source and service-area tracking, KPI charts.
Loaded demo data? Hit Clear All Data when you're ready to start logging real numbers.
Log Day
Enter raw numbers only — every rate and cost metric is calculated for you.
Basics
Spend & reach
Leads
Deposits & bookings
A deposit sent isn\u2019t a booking yet — it only auto-schedules once paid. That gap is worth watching.
Attribution
Jobs completed & revenue
Detailing
Paint correction
Ceramic coating
Notes
Fill in the numbers above to see calculated metrics.
New Campaign
Pick a saved offer and script instead of retyping them — build those in their own tabs first.
Basics
Offer & script
Pick an offer and script to see them summarized here.
Creative execution
Notes
New Ad Set
Ad Set for Meta, Ad Group for Google — the layer between campaign budget and individual ads.
New Ad
The individual creative. Leave offer/script blank to inherit the campaign's.
New Offer
Build the grand slam offer once — main offer, bonuses, guarantee, scarcity — then reuse it across campaigns.
Core offer
Bonus 1 (low cost to you, high value to them)
Bonus 2
Bonus 3
Guarantee & urgency
Notes
Fill in price, anchor value and bonuses to see the stack value calculated.
New Script
Build the hook and structure once — then attach it to any campaign that uses this angle.
Basics
Structure
Full script (optional)
Start typing to see a rough read-time estimate.
Notes
Targets & margins
These drive your allowable CAC and the target lines on the charts.
New A/B Test
Pick two campaigns to compare head-to-head over the same window.
Log This Week's Reviews
Review velocity can explain a conversion shift that isn't actually the ad's fault.
New Customer
Just enough to track lifetime value — full contact records stay in GHL.
Log Transaction
A booking, or an in-person upsell added to an existing customer.